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ITV's biggest nights are a gauntlet of tension, trailers and the slow death of a sharing bag. Here's how to snack through the ad breaks without missing the good bit or baptising your remote in Worcester sauce.
Why does a quiet sitcom require a gentle biscuit while a thriller demands an entire sharing bag? We map on-screen stress to UK snack intensity, from cosy comedy to nail-biting finale, with a supermarket shortlist and wholly unscientific psychology.
Some people match wine to food. We match crisps to cliffhangers. From tense murder mysteries to cosy baking shows and late-night chat, here is the very British guide to snacking through a series, complete with tongue-in-cheek rules and one fierce debate about the correct crisp for a baking show.